Internet has proved to be a marketing avenue where timing and targeting converges. Never before was a platform that provided so much flexibility for advertisers in terms of targeting, timing and customer segmentation. People are now free to interact across various verticals which allow advertisers to market their offerings across these verticals allowing better exposure for products and services. Contact and conversion has been instant in online media along with unmatched efficiency and accuracy in terms of customer targeting.

These aspects have made online media the most sort after marketing medium in today’s competitive environment which in turn have raised the bars for effective online media planning quite significantly. Availability of large spectrum of channels and platforms also add complexity to the situation.

Our online media planning services have been successful in tackling these complexities and have been able to create media plans that have delivered unprecedented results. Our online media planning is different from traditional media planning for channels like TV as these are centered around creative and innovative ideas for creating best points of engagement and interaction for customers. Our online media planning services typically includes following phases:

• Initiation: We begin with understanding your business and marketing objectives along with comprehensive customer profiling and performance parameters.
• Strategy: Based on the findings from phase one; we will develop strategy for media research and analysis keeping in mind your objectives and performance parameters.
• Research: We then start with comprehensive analysis of all possible platforms available to us. We try to find best possible platforms based on your customer profile to deliver you best outcome. We also negotiate pricing and placement with these platforms to provide you most cost effective venue for ad placement
• Media Plan: A comprehensive report is submitted to the client with all findings and estimated financials

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