Our efficient online media buying processes have delivered unprecedented returns on marketing investments of our clients. Our media buying processes ensure lowest cost and best possible positioning for your ads to get maximum impressions for any display marketing campaign.

Our online media buying process comes with years of extensive experience in the field of display marketing and successful execution of hundreds of campaigns. We have mastered the art the negotiation with search engines and all major online media channels to help you get best possible positioning and targeting for your campaign within lowest possible fee.

Our online media buying process typically includes following phases

• Media Buying: We initiate media buying once the client has approved submitted media plan.
• Creative Development: Once the media plan is approved, we start with creative development. If a third party is involved for the same, we will provide a detailed specification sheet for creative development.
• Ad Trafficking: After creatives are received, we set up tracking URLs and send them over to shortlisted publishers along with creatives
• Tracking and Optimization: We manually track and review our campaigns on daily basis to analyze outcomes of campaigns. Based on daily outcomes, we put in an iterative approach to optimize the campaign for better returns
• Reporting: Regular reports are sent to the client to keep them abreast with the happenings and outcomes of the campaign. These can be weekly, bi-weekly or monthly, as per the client requirements

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