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Search Value is company which runs on certain down to earth values and principles. With an endeavor to excel in the amphitheatre of online marketing we have build up an inventory of skilled and trained professionals who are always on their toes to deliver high quality services to all our clients. With innovative and effective online marketing solutions, Search Value comes up with tailored and completely customized solutions which are capable of maximizing the returns on the online marketing investments. Seizing every single opportunity and acquiring every single bit of knowledge for displaying the domineering excellence in the intangible playground called ‘The WEB’, Search Value remains as the most envied Internet Marketing Company among its contemporary service providers.


With value added services and other well researched and well implemented marketing solutions, Search Value has certain target markets where we wish to extend our partnership and set up an environment of competitive efficiency where cost-effective value added services remains at the forefront.


The target markets:


Media companies: It is important that we reach out to those people who are not aware of the services that we provide. This is a failure on our part that we cannot spread out our hands to those who dream to be online entrepreneurs. In order to spread our vision and mission we need to get exposure locally, nationally and internationally. Media companies like radio stations, outdoor advertisements, newspapers and other media houses can be helpful to give us the maximum publicity in forms of advertisements, reviews etc. We aim to spread our partnership with those kinds of media companies.

Marketing Agencies: There are certain marketing agencies which work for our clients. The basic services they provide are print designs and advertising etc. They do not have enough resources to deal with the online visitors of the clients. We extend our partnership with such agencies and integrate our online marketing strategies with advertisement expertise to give the best results to our existing and prospective clients.
Support companies (online): The unleashed technical advances have reached out to everyone and we have reached a place where computers have reached almost every single house globally. There are certain goods and service providers which give online solutions to their customers. Search Value wants to tie up with those companies and help them to attain them the goal by providing them more user friendly and customer oriented solutions in a better competitive environment.
IT industries: It industries and the business trade shows are today one of the most highlighted area of revenue generating segments of the economy. They have also become the indispensible part of the commons. It is therefore necessary that they can reach out to every single individual and enrich their lives with the upcoming technologies. The thing that they require for the purpose is proper exposure and tools to reach out to those targeted millions. A partnership deal with Search Value will be mutually beneficial. On one hand when these companies concentrate on their core area of business, Search Value will use its expertise and resources to give them the required thrust.
The Chamber of Commerce: A partnership deal with the Chamber of Commerce directly implies that we offer our services such as client and customer support, trade shows, support services, online applications and all other services within our domain. By doing so we reach a mutually beneficial coexistence. On one hand when we help them with their marketing efforts in a more user friendly way (keeping in mind the cost-minimization, scalability, affordability, security and adaptability), on the other hand we look for our inclusion in the local directories and some marketing information from Chamber of Commerce (with an assurance that the integrity and the fraternity of the Chamber is not hurt or misused by any means).
Web Development: As said earlier, the IT industry is on the roll. This has a direct implication that there will be hundreds of small and independent web development as well as web design companies in the budding stage. They will offer services at low prices and ensure that the service quality reaches the maximum. To help them grow in their efforts, we will like to pursue partnership with them so that our skills and area of expertise can be used by them to bring out the best out of their existing and upcoming inventory.

Calling it as a Holy Grail, the business partnership has gained importance in the proximate past owing to the era of decentralization in early 1920s. Time management, growth of revenue, improvement in operations and ecommerce decision making heavily depends on the shoulders of business partnership. Business partnership is not a small concept and has widespread implications in the fields of analytical tools, planning, and decision making and budgeting. When it comes to competency model and exploring the underlying capacities, the appreciation of business partnership knows no limits and the elements of consideration divert to the development of process methodology and intellectual content. It is the manifestation of state of mind and requires profound ability to overcome the factors of selfishness along with egocentrism gain. This is our vision, this is Search Value!

 
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Google adds click-to-buy feature on YouTube

Google Inc. added another jewel to its crown nearly two years ago with the $1.65 billion acquisition of online video powerhouse YouTube.

It instantly transformed Google into the dominant player in online video, an emerging and potentially lucrative field. But while YouTube continues to gain in popularity, it is still trying to find a recipe for financial success. 

Several efforts are under way to turn the Web site into more of a moneymaker. The latest, announced Tuesday, allows users to buy songs and games that appear in videos that they watch. 

Viewers who want to buy a song featured in a music video can click on an icon that takes them to Amazon.com or Apple's iTunes store, where they can download that track for a fee. The program is a new e-commerce ad format for YouTube, which gets a share of the revenue from every transaction. 

Currently, only EMI and Universal Music Group are making their music available for "click to buy." EA's Spore video game is also part of the program through Amazon.com.

Google is hoping to bring other companies aboard and other kinds of content including film, print and television. If successful, it would help counter YouTube's image as a safe haven for copyright infringement that is undermining the entertainment industry.

YouTube executives, effusive about the growth in users on the Web site, emphasize that it will take time to find the right financial formula.

"That is the Holy Grail," Eric Schmidt, Google's chief executive, said earlier this year. "When we find it, or the combination of it, it's likely to be very, very large because of the scale and scope of YouTube."

Google, in Mountain View, was the top U.S. video property in July with 5 billion videos viewed, or a 44 percent market share, according to comScore Video Metrix. YouTube represents virtually all of Google's video business.

Because Google doesn't release financial details specifically for YouTube, analysts are left guessing. Marianne Wolk, an analyst with Susquehanna Financial Group, expects the Web site to generate $250 million in revenue in 2008 - a relatively sizable amount, and growing - but only a fraction of Google's expected overall $16.1 billion in revenue.

Like many sites, YouTube also features video ads and display ads, the equivalent of online billboards. Partners can sign up to share in the revenue from the ads that appear next to their videos.

Last year, YouTube started allowing partners to insert semi-transparent ads on the bottom fifth of their videos. Users can click on the ads, which appear for about ten seconds before shrinking, to open another video window for more information.

Companies can pay YouTube to offer contests. Users then, for example, submit homemade commercials for Kmart or upload consumer tips for Johnson & Johnson for the chance to win prizes. Colin Gillis, an analyst with Canaccord Adams, said with the economy slumping, Google will be under greater pressure from investors to wring revenue from YouTube, along with other products in its arsenal that are considered underperformers.

"I'd like a clear road map from the company about what steps they are going to take to drive this product and gain some critical traction," he said.

Phil Leigh, senior analyst with Inside Digital Media, a market research firm, wasn't particularly concerned about the slow financial progress at YouTube since the acquisition, saying it was more important to draw more users to the Web site. But he added that it's probably the right time to try to ramp up the financial side given the potential impact of the bad economy on Google's overall advertising business. 

- By Verne Kopytoff

 

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