# Search Value

> Search Value is a B2B marketing firm for IT services and technology companies, founded in 2007. It runs SEO and GEO, LinkedIn and Google advertising, inbound lead nurturing, and analytics, and reports on the leads that sales accepts (the lead-to-SAL ratio). Clients are in the US, UK, Europe and India.

## Services
- [SEO and GEO](https://search-value.com/seo-geo): technical, content and off-page SEO plus generative engine optimisation
- [LinkedIn and Google advertising](https://search-value.com/linkedin-google-ads): media plan, search, LinkedIn to resources, retargeting
- [Inbound and lead nurturing](https://search-value.com/inbound-lead-nurturing): personas, scoring and workflows in Pardot, HubSpot, Marketo, Eloqua and LeadSquared
- [Analytics and attribution](https://search-value.com/analytics-attribution): one funnel report from first visit to sales-accepted lead

## Guides
- [All guides](https://search-value.com/guides)
- [AI and marketing for IT services companies: a CMO guide for 2026](https://search-value.com/ai-marketing-for-it-services-cmos): how buyers use AI, key terms, opportunities, risks and a 90-day plan, with a free CMO briefing PDF
- [Lead-to-SAL ratio: what it is and how to improve it](https://search-value.com/lead-to-sal-ratio)
- [Email deliverability: keep B2B campaigns out of spam](https://search-value.com/email-deliverability-guide): authentication, warmup, list hygiene, content, monitoring and the law
- [SEO for IT services companies](https://search-value.com/seo-for-it-services-companies)
- [GEO: get cited by ChatGPT, Claude and other assistants](https://search-value.com/geo-ai-search-for-technology-companies)
- [Website migration checklist](https://search-value.com/website-migration-seo-checklist): move to a new site without losing search traffic or leads
- [Landing page guide](https://search-value.com/landing-page-guide): what a B2B landing page needs to convert
- [B2B digital marketing plan](https://search-value.com/b2b-digital-marketing-plan): six steps for IT services companies, from buyers to the monthly lead report

## Case studies
- [All case studies](https://search-value.com/case-studies): twelve programmes, including a top-5 Indian IT company (lead-to-SAL 0.22% to 4.12% in 12 months), Alibaba Cloud (about 11x organic sessions in 8 months), Birlasoft, Coforge, EXL Service, GS1 India, Incessant Technologies and Innodata

## Company
- [About Search Value](https://search-value.com/about): founded April 2007; started as a digital marketing agency and focused on technical SEO and paid search; works with IT services and technology companies
- [FAQ](https://search-value.com/faq): answers on B2B SEO, GEO, LinkedIn and Google ads, lead nurturing, lead-to-SAL ratio, analytics and website management

## Contact
- [Book a pipeline review](https://search-value.com/contact): info@search-value.com