Internet Marketing is an interactive medium of marketing of products or services over the Internet.
Internet marketing is gradually surpassing all other traditional marketing mediums. Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales.
Here are some reasons of why we should go for Internet Marketing
- Fastest growing advertising medium: Internet marketing is a fasted growing advertising medium with the growth of 304.10% from year 2000 to 2008. BIG, Medium & small- all types of business/ organizations are investing heavily in online marketing to get branding, web promotion, sales, leads etc.
- Cheaper and Flexible: The Internet is much cheaper & flexible than any other advertising medium. Here the content can be changed without having to ask someone to do it for you (if you use a content management system) and you can potentially reach a wider audience. You can easily modify your website as per your convenience.
- Make Global or Highly Targeted: The Internet has allowed businesses to break through the geographical barriers and become accessible, virtually, from any country in the world by a potential customer that has Internet access or if you want to target regional customers then your do the same very easily & can get most targeted customers.
- 24*7*365: Internet marketing gives the access to your customers of 24 hours in all days. They can shop from the websites at any time so now no more turning customers away when its time to close shop.
- Two-Way Communicative Marketing: W2.o technology has completely changed the marketing scenario where people can interact with each other. Customers can quickly and easily give feedback on your product and/or marketing approach.
So internet marketing is very transparent, flexible and measurable opportunity for the Advertiser.