Inbound marketing is an approach which focuses on entice visitors using content and synergy the relevant actions. It is a form of pull marketing wherein you create content focused on your ideal customer, he finds you and your interaction starts.
As soon as this journey starts, you engage them through multiple touch-points (email is the best one). The whole process collectively is called inbound marketing. It is the most cost-effective ways to convert strangers into visitor and customers. Further make them your brand promoters!
Here is an infographic which depicts the inbound journey, it’s phases and all involved activities.