Targeting the right audience is the foremost step of social media planning. It helps in better identification of the brand among people. An attractive online profile with good description and pictures can be very helpful. It is best to use easy language and simple words to describe the unique features of your brand on social media platforms - Twitter, Facebook, LinkedIn, etc. People who can relate with your brand would start following; this will help in knowing the likes and dislikes of the consumers regarding your products and services. Once you target the consumers, the second step involves solving consumers’ queries. There will be many consumers who would be asking different types of questions related to your products or services. Some queries might just be related to their own business issues, so it is best to research properly before answering them. After analyzing the situation, you can provide a good reply with full information and details. As a reward, you will get more followers, who trust you for sharing relevant information.