The best Digital Marketing practice of 2011
Digital marketing has been around for quite a while now. And now, no matter where you look, you cannot escape its varied – and multicolored – avatars including RSS, blogging, email, and podcasting , not to mention text messaging, banner advertising and Search Engine Optimization (SEO). No prizes for guessing which digital marketing approach tops the list of favorites (according to a recent survey). Yes, that’s right: it is SEO or Search Engine Optimization.
The rationale behind this trend is not hard to understand.
In these recessionary times more and more businesses are looking to attract a solid client base. Greater visibility coupled with cost-effectiveness is what everybody is looking for. We all know how easy it is to lose one’s way in the ever sprawling cyber world. Search engine optimization, deployed astutely, ensures high traffic output.
And why is that so important?
Well, let’s consider a couple of facts first. It is, by now, a well established fact that at least one out of three net surfers turns to search engines to learn about new products. Secondly, 9 out of 10 search engine researchers end up buying or, at least, visiting retail stores selling those products. Do you wonder that marketers allocate 90% of their budgets to search marketing?
Search marketing also includes PPC, or pay per click which is yet another internet model designed to attract relevant traffic. Advertisers, who bid on certain keywords, pay out hefty sums to websites that host them. All this makes advertising on the web additionally lucrative.
There is a new kid on the block, content marketing, which is a more subtle form of marketing involving communication with one’s target audience without the aggressive selling. Market observers predict that this restrained marketing tactic is likely to become all the rage in the not-too-distant future.
All this is not to say that other forms of digital marketing will be left on the wayside. Social networking, which follows close behind SEO marketing, is not likely to lose its charm with buyers or marketers owing to its sheer reach. Other digital marketing tactics including social media marketing, blogging, video marketing, to name just a few, are not likely to fade away that soon either.
Ever since marketers began manipulating bytes to their advantage marketing (read digital marketing) has never been the same. At this juncture it is rather difficult to predict what the future holds for digital marketing with technology growing by leaps and bounds every day. The best bet is to watch… and see.