There are three prime strategies of internet marketing- SEO (search engine optimization); SMM (search media marketing) and PPC (pay per click). On recent market research B2C and B2B markets say that website traffic is the prior and prime way to measure and generate success of internet marketing efforts. SEO is the leading source for B2C and for B2B marketers, leaving behind PPC and social media marketing but the survey continues with more social media marketing budget in 2012, which will leave SEO and PPC behind.
These numbers have come from the 2011 State of Digital Marketing Report on, which the company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers. Both B2B and B2C marketers agree that SEO has the biggest impact on lead generation. The study says that 57 percent of B2B marketers credit SEO as their primary source of generating leads, while 41 percent of B2C marketers also said the same thing.
The survey was accompanied with budget-related questions like; which channel gets the majority of the marketers’ budgets. B2B marketers answered that ‘one-third SEO gets the majority of their budget’ whereas B2C marketers said that more than 42 percent of PPC gets the majority of their budget — about double the number of B2C marketers who said SEO is their top budget allocation.
The minutes and agenda of meeting was concluded with:
- 60%- Planning to increase ‘social media budget’
- 53%- Planning to increase ‘SEO’ budget and
- 40%- Planning to increase ‘PPC’ budget in 2012
Moreover, the meeting was also concluded by social media marketers saying that there 68% leads are from face book, LinkedIn and from twitter, while the 55% other marketers concluded by saying that their leads have been closed.