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Search Marketing – Some Essentials

Posted By: Sachin Bansal The similarities between Search and Traditional Marketing

Search Marketing employs the same tactics as traditional marketing. If traditional marketing gurus are bent on attracting the public at large than Search Marketing strategists expend maximum energy and effort in attracting web traffic. The end view is to convert visitors into prospects.

Article Marketing: A new buzzword as old as the hills

Posted By: Sachin Bansal Article Marketing the Buzzword

Web gurus will aver that ‘article marketing’ is the new buzzword in internet business circles. Oh really?! For article marketing is as old as the hills. Or at least long as the print medium has been around. Ask any revered greyhead and they are likely to recount having come across any number of pull outs, bulletins or ‘advertorials’ while sitting down with their favorite daily. Businesses have long been known to take advantage of the free space made available to them by newspapers. A fashion retail house might, for instance, get their PR personnel to do a write up on the latest fashion before launching a new label or brand.

In many ways, article marketing stands to benefit businesses more than advertisements. For one thing it is more cost effective than a one-line advertisement and also packs in more information along with essential details like contact numbers, email address etc.

Zynga’s initial public offering to rake in $ 1 billion

Posted By: Sachin Bansal Zynga- On the way to be Online Gaming Giant!

When Harvard Business School alumnus Mark Pincus, along with co-founders John Doerr, Scott Sale, and Kyle Stewart unleashed a company on browser-based games over the air waves in 2007 little did he know that his brainchild would turn into such a blockbuster. The company, reportedly, posted a net profit of $90 in 2010.

Facebook and Skype: Awesome Twosome !

Posted By: Sachin Bansal Two Giants Connects

Social networking titan Facebook and video conferencing stalwart Skype are, it is now confirmed, coming together in an awesome tie up. What this means for the 27 million plus Skype users, scattered throughout the world, is that they will now be able to make calls via the net as well as send out text messages to each of their friends on Facebook in the furthest corners of the world. Sounds exciting? Wait… there’s more.

Blog – Managing and SEO

Posted By: Sachin Bansal You have blog and you made few posts and you are happy about it. This has been an easy task. Isn’t it?  But the thing that follows is the real test of a dedicated blogger and that is “Managing and SEO of the Blog” Managing of a Blog is the main task that requires continuous monitoring and a good deal of time. If you want to have a good readership for your blog then you have to manage it effectively apart from making good posts. The basic managing factors of a blog are:

1. Appropriate Domain Name: Choose the theme oriented domain name 2. Content Length: Keep your content optimal in length 3. Choose the Right Theme: Be Theme oriented 4. Quality Content: Provide Quality Content to the readers 5. Timeliness: Be On time (daily/weekly) 6. Be Clear: Be clear in your expression of thoughts 7. Be Unique: Be unique in your content (No Duplicity) 8. Follow a planned regimen: Stick to one topic per post 9. Post Follow-up comments: Follow up comments to keep the conversation going on

Above mentioned are the management factors that one must keep in mind to keep maintain the efficiency of your blog. Managing a blog becomes more important when you have a large number of audience/ visitors to cater to.  And to gather the like minded reader you must SEO your blog in order to get your blog to those people who are looking for the topics that you love to write (both personal and professional).

SEO for Blogs

Making your blog SEO compatible gives appropriate exposure to your blog and increases the chances of being read by your prospective audience.

Some major tweaks that you can perform on your blog to make it SEO compatible are:

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