How important “keywords” are in SEO? | Search Value Blog: Digital Marketing Insights
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How important “keywords” are in SEO?
Posted By: Sachin Bansal

Gone are those days when single word search string could help in getting best results but with the increase in the number of online sites, it is impossible. The competition level has become so high that achieving top rankings has become the main goal of all online companies. An important thing is to select the right kind of keywords for better optimization. People use two or three keywords for searching related sites rather than using highly specific single keyword. Nowadays, search is done by using keywords like “food for cats” or “homemade cat food,” etc. instead of using single word “cat.” This results in getting better and specific results, without any trouble.

Choosing the right keywords which describes your website in the best way is very necessary. Narrow keywords are very valuable; they get top results of specific searches as they seem relevant to the particular site. Generic keywords get more frequent searches but are not useful for long-term run. Selecting and implementing the right kind of keywords can help in increasing the online traffic of your site. They focus on your website theme so that the traffic increases and high rank are achieved on Google SEO. Google recognize the sites with its “keywords;” many of them miss out this important aspect and fail to achieve the target.

The quality of keywords used by the site should be good. Even the places where they are used also create the difference, such as on the headings, title page, first paragraphs, etc. Keywords used in the URL helps in increasing the online rankings of the site, incredibly. Keyword density shows how relevant the website page is, and using 2 or 3 keywords is recommended. The text should not sound artificial. Stuffing excess of words can harm the site as search engines charge severe penalties for using manipulating practices.

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