Search is synonymous to Marketing. Any organisation would like to be searched by its relevant Target audience.
So our journey starts from Search and ends with Value Creation.
Hyphen ‘-‘ is symbolic of the journey that our client travel along with us to reach the Value. Hyphen also marks the capability of team. Though a name SearchValue would have been more enviable but if one is choosing to name URLs it is always advisable that one picks up hyphen ‘-‘ over underscore ‘_’.
Check what Matt Cutts has to say about it..