Is Google+ impacting SEO? | Search Value Blog: Digital Marketing Insights
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Is Google+ impacting SEO?
5
Dec
Posted By: Sachin Bansal

It has been the norm of the nature to replace the old with the new and the scenario is drifting towards that “new” pretty steadily. The SEO world is no way unacquainted of the usability and productiveness of social networking sites Facebook and Twitter. But what’s the “new” element is Google Plus.

Now the effectiveness of the social networking sites are realized the way that their “likes” or gestures of liking a particular activity or product or event is helpful in a way to rank the websites for the same higher, better known as indexing.

The catch amid this development is that if the “likes” on Twitter, which is not a part of Google, are materializing in the indexation of the websites then what shall a social networking site owned for Google yield?

Random experiments have shown that the “likes” for a particular link in Google Plus has turned out into better indexing of websites than that on Twitter or Facebook. Considered the fact that Google + is no way any less than the other contenders, what shall be the yields of SEO, would it be better than the other ones or not, will be for everybody to see in some time as Google+ is the new kid on the block.

However, a click on the search engine shall show that Google has literally flooded the net space with its +1 button so it makes the thought of failure of Google + to be unrealistic.

The tug of war that is being witnessed now suggests that as this new kid gets its due importance, the battle field for the SEO shall just shift from either of the social networking sites to Google +.

The effect that this shall have on the SEO operations is quite obvious that it shall channelize its resources to another avenue along with the existing ones. But the amount of resources that will actually be diverted depends largely on the popularity and acceptance of Google+ as an alternative for the existing social networking websites

An introduction to Google +

Google+, the new word and the new world for social media and social networking; it is the new trendy feature innovation for staying connected launched by Google. It is the series containing several tools that makes your life simpler and easier; the various tools with G+ are like Hangouts, Huddle, Sparks and Circles.

An introduction to Google +

Google+, the new word and the new world for social media and social networking; it is the new trendy feature innovation for staying connected launched by Google. It is the series containing several tools that makes your life simpler and easier; the various tools with G+ are like Hangouts, Huddle, Sparks and Circles.

  • Google + is a feature that measures the various likes of your Web Pages. This +1 appears on the top of your webpage, visitors who like your web content can press this “+1” button; thus, more likes flaunts you on top pages of Google that is on top searches in Google.
  • Now with the introduction of this Google Plus, various digital marketing agencies and clients have one question- Whether this Google Plus will affect SEO? Now or in future!
  • SEO is search engine optimizationis an internet marketing tool, which is used for communications, banking, promotion of products and businesses, advertisements and lot more.
  • SEO is the main platform of marketing through search engines and with the introduction of Google + the SEO business is more focused.
  • Google + adds social networking through chats, shares and group activities that further bring people together.
  • The Google Plus is showing results that it is impacting the SEO in various platforms- Google plus SEO impacts:
  • Google Plus impact on Google social search results
  • It is competing with Facebook that is Google Plus business pages are around the corner
  • Google Webmaster tool is included in Google Plus one Metrics

p>Be it Facebook, Twitter or Google Plus, social media is impacting the search engine results and if you want more traffic, which will generate more clients and customers then you must follow these steps-as follows:

Step 1 – Build an active social networking site that engages the presence of visitors and viewers – Social media is the new podium where you can actually flaunt your product or services. Therefore, it is important to be on social media terms, create your web page and target it with Google +, this helps in connecting with world mass.

Step 2 - Optimize your websites for social media sharing – You must optimize your website by sharing it on social media walls, which will further make you visible in the larger digital audience.

Step 3 - Encourage your readers or followers to share your content further- Interesting posts, articles or any other information encourages followers and visitors to read more, which further modifies them from visitors, viewers to customers.

You can share photos, videos, links, you tube through Google plus. Create your webpage and flaunt it with Google plus (+) button.

With Google plus one (+1)-

  • When you Google plus something, then the +1 button will turn blue and the +1 will be added to the +1′s tab of your profile.
  • With Google Plus one, it is like recommending your information related to, such as product, content, posts, photos or video with others/ followers/ viewers or the clients.
  • You can also manage all your Google plus 1 events under the +1 tab in your Google plus profile.
  • Your Google plus 1 is for the public that is the global mass but Google will show those plus one’s with your name to your Gmail contacts, when searches are done on the internet.
  • Google plus one (+1’s) are publicly visible in search results. You can even choose to hide your +1 tab in your Google plus profile.
  • With Google plus one you can share Google plus stream, such as comments, contents, information, posts and photos etc

Therefore, it is widely interesting to flash or flaunt your webpage as it drives all the attention on your content. There is actually a mass drove towards internet marketing and talking about the impact on SEO, well it cannot be concluded that it is impacting or not but, it is really helping the webpage to reach out at page 1 of Google

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