Google, Yahoo and Microsoft in 2005, apprehended wrongs like content spamming, misuse of paid links etc and brought out this tag, well technically not a tag but an attribute “No follow” which is used, to tell a search engine that a particular link to a website is not a vote to that site, from the site which has that link.
For example, Website A has a link x which directs to a Website B
Not using ‘No follow’- When the SE encounters x, it would consider A is voting for B through x,
Following ‘No follow’- When the SE encounters x, it will not consider A voting for B through x.
Google also has something to share on ‘Nofollow’ and you can find it here.
Besides the above it is up to your discretion, SEO sense and experience to figure whether and where you should effectively use the “NoFollow” attribute. We recommend you make a decision on the basis of one common underlying fact “that your site should not be seen as endorsing links to another site.”]]>
As marketers, we often face a daunting situation which is “how to touch base with our customers and make it a happy experience?”
Our Dynamic world offers a lot of challenges for our customers, giving practical insights to help them tackle those challenges, will always strike a chord with any type of customer, and what better way to do that than Newsletters!
Call me old fashioned, but I am a Newsletter loyalist! and I am currently enjoying my Newsletter campaigns to the fullest!
I mean why wouldn’t I? when the campaigns are helping me build the desired lead base.
Newsletter Campaigns have seriously changed the way content used to perform, they are being used not only to meet your customers on a regular note and help them, but are also being used to generate leads and track your customer’s behavior which eventually will enhance the performance of your CRM.
1. Its Content attracts the customer.
2. It is regularly distributed.
As promised I am giving you six important point or ingredients for a recipe that shall entice and engage your customer to the best and in turn will immensely reward you in terms of your website traffic.
1. Every Lead counts:Leads can be collected from various resources. Personal meetings, blogs, websites, social profile etc. Make sure you add those to your news letter campaigns. Remember Leads when stimulated with good content generate more leads.
2. Segment your Customer: If you are having multiple services to offer. It would be ideal to segment your audience according to the services they like and prefer, moreover your content will perform better with the correct audience.
3. Content Relevance: You could be catering to audience of these three types
a. B2B & B2C
b. B2B Only
c. B2C Only
Preparing content for each of these specifically would be a good idea, People enjoy and relate better with content which they think is meant for them.
4. Design the Newsletter: When reaching your customers in a regular way. One should adhere to some common best practices,
a. The design should be easy and should focus on the content being readable. Strictly speaking the Content to Design impact ratio should be 2:1
b. Choose your topics wisely, remember giving your customers practical insights to their problems. Decide accordingly what is relevant considering audience, seasonal requirement etc.
c. Images chosen should be done with a clear preference for HQ relatable images. Don’t forget putting ALT text on images.
d. Add your personal touch by writing your take, or by adding a positive futuristic insight to your viewers.
e. Consistency with your fonts, colors and other aesthetic factors should be maintained. Viewers start relating fonts and colors with your brand subconsciously.
f. Subject Line – Your Subject line is very important, it should not be spammy in looks and should invigorate the required confidence in the user to click it.
g. Add Social Icons to your newsletter, also add an “E-mail to you contact” feature in your publication. If your viewer like what you have sent them, it is likely they would want to share it with others as well, which in turn means more leads for you!
5. Frequency: Deciding the frequency should be easy and should be based on the following factors
a. Estimate the time required to implement your newsletter campaign, do not rush things.
b. Too many visits to your customer’s inbox might irritate your customer. Respecting the customers comfort over your own interests will always build cordial relationships.
6. Deliverability: Newsletter Deliverability should be explored as follows
a. Have a reputed e-mail service provider.
b. Avoid Spam be it Subject line or body.
c. Have your design tested, for some designs are a straight no and land in spam.
d. Reply to address, should be from a valid domain.
e. RESPECT the CUSTOMER and always have an unsubscribe/ opt-out link.
Remember your aim of Creating a Happy Experience. Device and Make your E-mail Newsletter Campaigns to create that experience along with being strong pillars of your content marketing strategy.]]>
Before I begin I would like to know, how often do we stumble upon the simpler concepts of life? and we wonder and maybe agonize too, on how we ignored them for so long, when we could have leveraged those to the hilt!
“A Simple Idea” is how I would refer Content Marketing as, even then I would certainly not refrain myself from adding a Tagline to this Simple Idea. ‘A Very Powerful method to do marketing’.
Exploring Content Marketing,
1. What is Content Marketing?
In its most basic form it is sharing content which will educate and help your buyers, audience or information seekers.
2. Why Content Marketing?
A valid question like this deserves a valid answer. Content Marketing is primarily done through the medium of Internet and since your customers are on this digital platform, looking for products/services or for solving a problem. You need to be there too to help them relate to your products or services.
3. How does it help?
The gamut of advantages that you can derive from Content Marketing is immense,
a. You get discovered – You get discovered by visitors not just from your local neighborhood but from various demographics.
b. Convert visitors to leads – You have an immediate chance of getting visitors to convert to leads.
c. Nurture Leads – Considering that not every lead will earn you revenue. You always have an option to nurture that lead for a future closing.
d. Drive brand loyalty – Driving the loyalty wagon for your brand becomes very easy, once you start addressing to burning questions in turn providing simple practical answers. Customer all over alike, respect brands which are connecting with them at a problem solving level.
4. Should I be doing it?
A straight answer to that would be ‘Everyone’. Marketers and anybody to everybody who ever wants to generate leads for either commercial or non commercial purposes will find their peace in Content Marketing.
5. What form of Content can be put to use?
This needs to be answered in detail since there is a lot that can be covered when it comes to the various forms of content marketing,
a. Blogs – This is a very popular form of content marketing and customers relate to it to the maximum.
b. Newsletters – Newsletters are a great way to touch base with your customers. Read how to Supercharge your newsletter to get Leads.
c. White Papers, Guides, Case Studies – The three forms have been deliberately put together since they are of the likes of a particular customer segment which is B2B. So if and when you are targeting B2B, you know what will work for you!
d. Webinars – Webinar’s have started trending very much these days. In it business leaders convey their ideas and solutions to customers through a monologue followed by Q & A.
e. Videos – Starting your own channel on popular platforms like youtube and others is a good idea. Your customers can stream and get a lot of information through your video form.
f. Quizzes – This form of Content Marketing, challenges a customer on a personal level. People get involved to increase their awareness and in turn give you a lot of information which can get you to understand their behavior and also at the end of the quiz, you could put a contact form to get leads, before revealing how they have performed on the quiz.
g. Apps – Yet another popular medium. Performs very well with customers of all age groups. You could market your brand a lot through apps. Get one made today!
h. Reviews – Reviews are popular, they target on the very basic human tendency that people relate and trust more on a particular aspect, in this case a brand, more, if someone tells them about their experience of the brand, in short a review.
i. News – News harbor a lot of real time information, which can be sent to a customer, but I think it should be handled carefully since the real time information is handled very differently by different people. So please strategize and act accordingly.
6. Where to look for Content Ideas?
Let Creativity and Proactive thinking be the guiding force to look for Content Ideas
a. Customers/ Prospects – Use the experience of your customers. Address their burning concerns.
b. Forums – Forums are a place where people discuss their challenges. You get a lot of ideas about what kind of information your viewers want. Then again you could look for trending topics on forums and provide information or solutions about them.
c. Google Search – Use your analytics, see what performed and what did not. Generate ideas accordingly. Also you could use ‘Searches related to other searches’.
d. Thought Leaders – Distinguished leaders talk, catch their insights and curate your content.
e. Your Own Workgroup – Never ignore your own work place or business group. Your inside resources could yield a lot of practical knowledge on which Content can be formed. Plan an Incentive scheme to get ideas.
How to Set up Lead Generation from Content?
Ahh! Something for which you have all waited, let me guide your way through.
First & Foremost, have CTAs
CTA – Call to Action, Understand what it means. It is something which compels your viewer to do something. How to use it? Here is how.
Blogs – Putting a CTA for a blog is easy. You could do it easily asking the user to Subscribe for your blog.
Newsletters – A similar strategy for the newsletter can be done.
E-Books – Write an E-book, fashion the content in a way which is compelling the user to download and then put it behind a form.
White Papers/ How to Guides – White Papers and How to Guides are meant to tackle a specific problem statement and are meant for a B2B audience. Putting your White Papers behind Landing Pages encourages the person to give you the details you require.
Webinars – Webinars are a great way to engage people. Primarily because a Webinar focuses on Audience which to an extent faces the same kind of challenges. Get People to register for your Webinars. Get People to register for your webinars.]]>
As soon as this journey starts, you engage them through multiple touch-points (email is the best one). The whole process collectively is called inbound marketing. It is the most cost-effective ways to convert strangers into visitor and customers. Further make them your brand promoters!
Here is an infographic which depicts the inbound journey, it’s phases and all involved activities.
Head reeling, eyes rolling are common symptoms of a Google update syndrome, and with what Google has hit the digital market recently the effect has managed to raise quite a panic, Secured Searches stamped as permanent feature, but it’s not like something we didn’t see coming, I mean it was happening since two years, so it was kind of inevitable.
With Google switching all its searches to encrypted or secure, meaning there is no keyword data that is funneling anymore to site owners.
What do you mean? ‘Secured’
Observe your browser, www.google.com is being re-directed to https://www.google.com which means earlier when a person used to search on Google, the keywords mentioned in the query would be sent to the owner of the website, which now is not happening.
So is turn you shall not be able to see what keyword is bringing what kind of traffic? Furthermore since you are not getting any analytics, you shall not try to alter the contents of your site to suit it better to the queries.
But I use Google AdWords!
No worries for you, Google has all smiles for you, full access to all the keywords is still available for you!
It’s Organic Searches that are getting effected big time! Up to 95% of them hurl ‘not provided’ in terms of analytics and rest 5% are being taken from non Google sites.
Ok! So what do we do?
Though the Analytics mirror of the SEO domain is definitely cracked it is still reflecting some data through the following ways:
Click Search Traffic > Search Queries
And you will be getting data from encrypted searches.
Google Humming bird the new search algorithm that Google deployed over a month ago is growing in awareness each day, following the update of secured searches Google doesn’t want site owners to spend time on analytics of keywords and how to configure their sites accordingly but wants them to generate great content which is easily discoverable, can be related to and more importantly makes sense.
However what one doesn’t realize is that, the bird tweets in whatever you tell her to, an invisible yet conspicuous disclosure is what is tagged to the bird and we need to make sure, whatever we tell it, is making the correct business sense, yet there have been few companies whose tweets have given them more than just a bad review but also a bad industry reputation.
Tagging to the Popular!
When Habitat UK a furniture store made it to twitter, they thought they could rain maximum traffic using that day’s top searched hashtags with their “totally unrelated” tweets as seen above. That caused a lot of foul cry let alone benefit them.
We are going to Dennytheallnightr, but hey! you are not Denny!, and why am I in Taiwan?
Denny’s menu maker thought it was ok to put “twitter.com/Dennys” instead of “twitter.com/DennysAllnightr” as their twitter address on their menu. Denny is a Taiwanese guy and we don’t know if he serves ‘Senior Country-Fried Steak’!
#Cairo #burn @kennethcole
Amidst a revolution in Cairo, where as stated millions were in uproar, Kenneth Cole thought it could leverage on the same to highlight its new spring collection. ‘You know, you are not gonna sell like this, you are just making us mad!’. Kenneth Cole did apologize for his not so funny joke!
Irony unravelled via the F – Bomb!
Seriously, I mean seriously. No words for that fiasco!
Hope there is no twitter in the heaven!
Yes and if there is! Well you are not getting any appreciation Microsoft, from her. Trying to sell something in guise of remembering someone, NO SELL on this Microsoft!
So, we can definitely acknowledge the fact that one needs to guide their tweets in an appropriate manner, for this one needs to be updated, no not just with what are the current happenings! But how are those relating to your tweets, far gone are the days when people thought twitter or any other Social Media Service was trivial or can be just “left to someone” one needs a responsible and creative person who can juxtapose between various elements of social media and is building content to utmost relevance.
For this some business outsource their Social Media needs to specialized Social Media Management agencies who can effectively handle your company’s image in today’s social media centric scenario.]]>
So what is the point? Something which Google is doing for itself or?
With Google’s Page Ranking Algorithm people had found ways to exploit the algorithm to their own benefits. Exploring options such as: Exploiting the concept of Page Ranks and manipulating the same to put sites on top, Keyword stuffing, Link exploit schemes, Cloaking, Intentionally putting duplicate content on their websites.
Coming to picture, the World Wide Web was and is being added with magnum amounts of noise? Noise? If we explain noise pertaining to the web we can say it is simply the content which is not serving its purpose or it is a copy of the content that was originally put elsewhere and has been copied intentionally.
Why is Google doing it? The answer to that lies in our day to day experiences with the internet, imagine yourself performing a search, what you get next are hundreds of links wanting to be explored, going by the usual trend the first five search results are usually the ones where you should find what you are searching, I mean isn’t that what should be happening? Yes that is what it should be, but are we actually getting what we had enquired? Well No and Yes, No in the sense that the search results brings up a lot of pages which are hoarded with the keywords which our query initially included but are of no use to you and yes in the fact that a genuine search result does bubble up but it definitely relies on you patiently discovering it by exploring maximum number of search results.
So in a nutshell, Google wants to give you genuine content, content which is natural, engaging and more essentially it relates to your query to the maximum.
Ok so how are they doing it? , What about the Panda and Penguin?
Panda and Penguin are simply web spam fighting algorithms and have been put to siphon out spam from the internet and an initiative to bring the user genuine and natural content. Though very clearly Google is being very secretive about how the duo operate, but since the time they have been hanging around they surely have caused damage to many sites who are actually not contributing to genuine content growth on the internet.
With Panda Google wishes to target on two aspects, one targeting on Scraper sites, sites which simply pull content off other sites usually through automated means, the latter focuses on the concept of “content farms” which are places with low quality or sloppy content. More on that we would say that a content farm focuses on the popular niche searches and creates content tailored specifically for these searches, which would actually mean they are creating content in accordance to what is trending, which to a great extent negates the purpose of asking a question on the internet.
If we were to analyse the stats of the two spam fighting techniques, we could definitely say that Panda is way more offensive than Penguin for the moment, but the Penguin is catching up.
What about sites? Which are being wrongly penalized or for over optimization?
Though if we go by the survey metric, when Google asked several users to go over through around a million websites and classify them as spam or not? The results they got, shared with the results of the new algorithms were to a great extent common, which in turn confirmed Google that the spam fighting techniques were heading in the right direction, but surely, there are some grey areas which still need to be worked upon and there are websites which have been mistakenly penalized by the search engine giant. To resolve that Google has set up a reconsider link, where you can submit requests if you think your website has been wrongly penalized. Besides this a forum to hear grievances and to get feedback has been setup.
So what does Google want? And is SEO dead?
With a slight modification to this question I answer this question, Let us not ask what Google wants us to put up on the website? Rather focus ourselves and our resources to bring about a great website which the users love, they tell their friends, they book mark, comeback to, and maybe visit over and over again. In short get creative and informative. Web content which creates awareness and enhances quick business transactions. SEO techniques are not dead and they never will be, but techniques which one can classify as black hat SEO techniques are surely to face a setback because primarily they are serving the purpose only for their practitioners and not for users for which they are actually meant.
Google, in a recent event held on the eve of it’s 15th anniversary revealed a new search algorithm Humming bird which focuses on the semantic mode of finding, It relates more to the meaning rather then what has been literally asked for!, Which promises better search results rather than reflecting the key words which your search query consisted.
Semantics put simply is relating to the meaning in the language. Extending the same concept to search results helps you get more in line with what you seek on the internet, with the trends of the queries changing over the last decade one tends to search the web using conversational based queries more than anything else. For a search engine to understand what is being asked for, can be handled in two ways the first one being, to look out for the words which have been used in the query itself. The latter involves the search engine to understand the sense of the question or query that has been put up and bring up results which match likewise.
What was the need? I mean were we not really getting what we wanted from the searches we made? With the traditional methods of searching and sorting Boolean entities played their role well, but what failed them was their incapability to understand conversational based queries, which is a natural way when humans think? For example a query like “where can I get wallets for less than $5?” if put in a traditional search engine it would focus on the keywords used in the query like ”wallets” and “less than $5” which may bring you a lot of results which have those keywords but hardly make sense. Humming bird however would bring you results of websites giving you wallets for less than $5!
I mean isn’t that what we are actually looking for? Eventually discovering something precise helps the industry to get a faster decision and in turn a quicker transaction. So if you are a seller of wallets and you have a range which can be bought under $5 you are sure to get to people wanting to buy it.
So how is it changing? Humming bird highlights a major paradigm shift in the sense how Google senses your intentions behind the query, which in a way gets you something better than what you could actually get using the old methods of searching the web. So is the old way of searching gone forever? Though the Humming bird still uses the Page Ranking Algorithm along with other 199 methods to sort the billions of pages available and provide you with what you actually seek but what one can be sure of is that the “keyword” approach to search and promote is on the decaying trend and short lived. Google with this update shall index content which is more natural, engaging, linkable and sharable.
Google relies on how you think, perceive and relate, Humming bird is tuning more and more to the way human’s question? With Google being all exuberant about the Humming bird, it is all set to find what is seeketh.]]>
Targeting the right audience is the foremost step of social media planning. It helps in better identification of the brand among people. An attractive online profile with good description and pictures can be very helpful. It is best to use easy language and simple words to describe the unique features of your brand on social media platforms – Twitter, Facebook, LinkedIn, etc. People who can relate with your brand would start following; this will help in knowing the likes and dislikes of the consumers regarding your products and services.
Once you target the consumers, the second step involves solving consumers’ queries. There will be many consumers who would be asking different types of questions related to your products or services. Some queries might just be related to their own business issues, so it is best to research properly before answering them. After analyzing the situation, you can provide a good reply with full information and details. As a reward, you will get more followers, who trust you for sharing relevant information.
Other than targeting and answering the queries, it is necessary to keep updating the page with appropriate content. The content should be related to your company’s products and services. It should be fresh, unique and easy to understand. Make sure that updates are done timely; you can write the content yourself or can hire someone for the same. A good media presence helps in enhancing the productivity of the business.]]>
All these basic tips can make your content writing good for SEO. It needs a lot of patience as many times, you might get multiple writings on the same subject. With creative thinking and online research, it is easy to create different content every time for generating higher search engine results.]]>