Digital Marketing – A Viewpoint

Posted By: Sachin Bansal Before I go down into details and future of Digital Marketing, let me get you acquaintance with it. Every marketing activity which does not include printing comes under Digital Marketing. I have seen people considering Internet Marketing as Digital Marketing. This is wrong. Digital Marketing is much beyond Internet. Televisions, Radio, Mobile, Electronic Displays Banners, these all are the part of Digital Marketing.

But every product has a life cycle, so do a process and hence the current phase of digital marketing, on its life cycle, has left down the media like Televisions, Radio, etc and marketers focus only to the platform which provides quick feedback with instant reports. And still digital marketing is in growing phase, with the world tending towards mobiles, tablets, and other tech gadgets.