Search Value Blog: Digital Marketing Insights » Brand Management Digital Marketing Insights Fri, 21 Jul 2017 10:37:27 +0000 en hourly 1 Online reputation management – Important aspect to consider Thu, 11 Apr 2013 14:16:57 +0000 Sachin Bansal Continue reading ]]> Online reputation management helps in understanding the willingness of customers to get associated with a particular brand, product or services. The main aim of ORM strategy is to help customers by offering best possible solutions. Many people enjoy social networking sites as they give them a space to communicate their opinions or views. One can get feedbacks on company’s product and services and can also advertise about new launches. Detailed information regarding your company’s actions can also be given. Thus, online reputation management can help in various ways.

  • It helps in understanding the consumer’s need in much better ways.
  • Increases business opportunities in online market by creating positive image of the company.
  • Reduces the total cost of marketing by learning new ways to reach customers and spending less money.
  • New products can be developed by considering the market needs and profitable sectors.
  • It helps in enhancing customer satisfaction level by getting the positive as well as negative feedbacks on product or services.

It is very necessary to save the company’s domain name. For example, if the company’s name is Fun Watch, then it’s important to have domain name as ‘’. This helps in keeping its name at a higher position on search engines. With the increase in the use of social networking sites, it is very necessary to have a company profile. A good social media page can help in getting more customers; make sure that the page contains all the important features, pictures and other details about the company. Also, make regular updates by using fresh content; put backlinks to the site for increasing ranks.

ORM helps in creating good brand image but it’s very important to maintain it by putting real efforts. Don’t wait for negative content; be sure that high work standards are maintained every time. ORM helps every type of business in practicing ethical and profitable strategies.

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W. Bengal Government on a Hunt for Online Media Monitoring Agency Thu, 07 Feb 2013 11:50:46 +0000 Sachin Bansal Continue reading ]]>

With so much of happening in the online sphere, the Government of Bengal is also making its initiative to be a part of it. It is reported that Government of West Bengal is on a lookout for a private agency that will scan the entire online sphere for any topic related to it.

It is assumed that the mentioned scanning will cover the Searches, website content and of course! Social Networking sites too will be a part of it. This is indeed a micro image management step taken by W. Bengal’s government.

Quoting Trinamool Congress core committee member, “So much is going around in the media and the government needs to keep a watch. There are so many television channels and newspapers these days. Then there is the social media: Twitter and Facebook where a lot of things are being written. We want a professional agency to keep track of the developments and report these to the chief minister”.

It is quite evident from the statement that C.M. of W. Bengal is meaning business and she will be going through the sentiments that people have towards the government.

The agency that the W.Bengal government is seeking will be performing the monitoring 24X7.

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Tips to manage online reputation of your business Wed, 06 Feb 2013 06:13:44 +0000 Sachin Bansal Continue reading ]]> For getting good business, it’s important to enhance your company’s reputation in the market. While searching, people should find positive posts and reviews about your company. Bad reputation can cost in terms of customers, sales and partners. Online reputation management is the best way to protect your brand’s name; it helps in monitoring the negative stuff. Optimize the content appropriately for giving you the best results for all the efforts. Here are some very basic tips for managing online reputation.

Optimize the most from your company’s name

Try to use more of company’s name on your website, especially on important pages like Contact Us or About Us. Optimize the most from your site by using several pages with important keywords or phrases. This helps in keeping the company’s ranking on top in the search engine.

Make the company’s web presence active

It is very important that you keep your web presence active in the Google search. This helps in keeping negative content or reviews about your company out in the search engine list. You can balance the negative stuff by controlling the positive content in your site through blogs, social media networks, etc.

Monitor the search results

Set up for Google alerts, search for your company’s name on search engine. Make sure to check second and third pages of Google results for negative content. This will help in controlling the influence by posting the positive content on the site.

Press releases on a regular basis

Believe it or not, press releases can help in building good ranking on search engines. This can help in keeping your company’s name on the top list while enhancing its reputation in the online world.

Build good offline reputation

The negative content is the result of bad offline reputation. It is necessary to treat your customers properly so that they leave good comments for your company as well as for the products and services. So focus on offline reputation building.

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