Introducing the ‘No Follow’ – How it started? & what is it?Google, Yahoo and Microsoft in 2005, apprehended wrongs like content spamming, misuse of paid links etc and brought out this tag, well technically not a tag but an attribute “No follow” which is used, to tell a search engine that a particular link to a website is not a vote to that site, from the site which has that link.
For example, Website A has a link x which directs to a Website B
As marketers, we often face a daunting situation which is “how to touch base with our customers and make it a happy experience?”
Before I begin I would like to know, how often do we stumble upon the simpler concepts of life? and we wonder and maybe agonize too, on how we ignored them for so long, when we could have leveraged those to the hilt!
As soon as this journey starts, you engage them through multiple touch-points (email is the best one). The whole process collectively is called inbound marketing. It is the most cost-effective ways to convert strangers into visitor and customers. Further make them your brand promoters!
Here is an infographic which depicts the inbound journey, it's phases and all involved activities.
Head reeling, eyes rolling are common symptoms of a Google update syndrome, and with what Google has hit the digital market recently the effect has managed to raise quite a panic, Secured Searches stamped as permanent feature, but it’s not like something we didn’t see coming, I mean it was happening since two years, so it was kind of inevitable.