Digital Marketing Blog | Search Value

Remember the key facts before choosing a right SEO agency.

April 6th, 2012

Search engine optimization represents the most certain way to obtain that success for many people, the outstanding success, which they have dreamt ever. On the other hand, a lot of knowledge and experience is required to optimize a website for the guaranteed results. With the intention of obtaining best with SEO you need to choose one of the top SEO agencies available online. This way you can find and opt for a SEO agency that matches to your 100%requirements.

You need to patient if you want to rank your websites and choosing a right SEO agency for this crucial task is really a crucial decision to take. Remember that before finding the SEO service you need to make ready your online resources that will allow you to compare and decide. Otherwise it is a risk of choosing a company for your search engine ranking because many companies displays and promises to give you 100% results but they do not have any back up which can prove that yes they are reliable companies to work with and thus you can endanger yourself and that can harm your online reputation.

Following are the ways through which you would be able to choose the right companies to carry the SEO processes.

Check whether they have previously worked on the projects or not or check their portfolio. Note down the websites for which they had previously worked and contact the administrator of the website. Surely, the administrator will give the positive feedback if he has gained a lot through the outsourced company otherwise he will straightway tell you the truth.

Secondly, check the methods and processes they follow. Check whether they do manual submissions for social bookmarking, directory submissions to the legible sites.

What type of content they post for the link building processes. Link wheeling is an important part and updating fresh content as well. The content must be unique and must be keyword rich with 3-4 % keyword density and keyword prominence.

Check whether the SEO agency perform the on page optimization properly. What type of title and Meta tags they add with keyword rich descriptions.

Search engine optimization covers a lot of techniques, some which are rather simple and others with more complexity. The primary function of the work supplied by a SEO agency is to enhance your profile in the online world, so that your website can gain online reputation and receives a bigger number of visitors. Furthermore, Search engine optimization will also make your website more seeable among search engine outcomes in search engine results page by placing your website at the top through with different methods. You can certainly appreciate the significance of choosing one of the top SEO agencies after reading all that and can ensure your rankings.

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About Author:

Anuj Saxena, has been a part of marketing team at Search Value and you can reach him at anuj.saxena@search-value.com. Follow Search Value on Facebook and Twitter

Tags: Search Engine Optimization, Search Marketing, SEO, SEO Agency
Posted in Digital Marketing, SEO, Search Engine | No Comments »

Digital Marketing – A viewpoint

December 21st, 2011

Before I go down into details and future of Digital Marketing, let me get you acquaintance with it. Every marketing activity which does not include printing comes under Digital Marketing. I have seen people considering Internet Marketing as Digital Marketing. This is wrong. Digital Marketing is much beyond Internet. Televisions, Radio, Mobile, Electronic Displays Banners, these all are the part of Digital Marketing.

But every product has a life cycle, so do a process and hence the current phase of digital marketing, on its life cycle, has left down the media like Televisions, Radio, etc and marketers focus only to the platform which provides quick feedback with instant reports. And still digital marketing is in growing phase, with the world tending towards mobiles, tablets, and other tech gadgets.

And for the reason, Digital Marketing, now-a-days, revolves around Internet as Internet is the only medium which connect all your platforms and devices together. Internet has made everything virtual, hence cost effective, handy, hence easily accessible and targeted, hence reaching to the niche target audience of your business. Due these attributes on Internet and Digital Marketing around it, a marketer has rightly defined Digital Marketing as, “Digital Marketing is the practice of promoting products and services using database-driven online distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner”.

With the online shopping boom, content farming, volcanic eruption of social media has changed the way we used to see Internet 10 years back. Now once again it is the time in Digital Marketing when you will see innovations and shift happening. With smartphones on boom and tablets rolling out, Internet has moved on to become a necessity, giving marketers the right place to reach their target audience in the most personalized manner.

As far Internet goes, Web 1.0 was a phase where Internet was a Read Only medium. You, I and others could only read what a company or a website wanted to say. Web 2.0 has been a phase where Internet is a Read/Write medium where people read and have their say on what they read. Social Media Sites are one of those examples where an individual can write and contribute his life and words on web. 2012 will see a new phase of Internet, Read/Write/Execute, where people will not only read and express their views but will collaborate with the publishers, companies to execute their thoughts and approach. One can notice such trends in blogs like Mashable and Social Media Examiner.

And hence the Digital Marketing will see its new phase with Internet. You will see Digital Marketing the most personalized ever it has been. It will be more human in nature. And of-course with mobiles and tablets, it will be more mobile as ever. You will see more and more applications rolling out for Mobiles. With new social media networks coming up, like, Foursquare, Pinterest and So.cl, it will more of location based and sharing based marketing. Content has always been the “King” for Digital Marketing, 2012 will see the content as an “Emperor”.

I, being associated with Search Value, have seen the changes in the client requirements of Digital Marketing and I feel 2012 will be the change that will take Digital Marketing a “Leap Ahead”

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About Author:

Dipesh Kapoor, has been a part of marketing team at Search Value and you can reach him at dipesh.kapoor@search-value.com. Follow Search Value on Facebook and Twitter

Tags: Digital Marketing
Posted in Digital Marketing | No Comments »

Google Plus impacting SEO…??

December 5th, 2011

It has been the norm of the nature to replace the old with the new and the scenario is drifting towards that “new” pretty steadily. The SEO world is no way unacquainted of the usability and productiveness of social networking sites Facebook and Twitter. But what’s the “new” element is Google Plus.

Now the effectiveness of the social networking sites are realized the way that their “likes” or gestures of liking a particular activity or product or event is helpful in a way to rank the websites for the same higher, better known as indexing.

The catch amid this development is that if the “likes” on Twitter, which is not a part of Google, are materializing in the indexation of the websites then what shall a social networking site owned for Google yield?

Random experiments have shown that the “likes” for a particular link in Google Plus has turned out into better indexing of websites than that on Twitter or Facebook. Considered the fact that Google + is no way any less than the other contenders, what shall be the yields of SEO, would it be better than the other ones or not, will be for everybody to see in some time as Google+ is the new kid on the block.

However, a click on the search engine shall show that Google has literally flooded the net space with its +1 button so it makes the thought of failure of Google + to be unrealistic.

The tug of war that is being witnessed now suggests that as this new kid gets its due importance, the battle field for the SEO shall just shift from either of the social networking sites to Google +.

The effect that this shall have on the SEO operations is quite obvious that it shall channelize its resources to another avenue along with the existing ones. But the amount of resources that will actually be diverted depends largely on the popularity and acceptance of Google+ as an alternative for the existing social networking websites

An introduction to Google +

Google+, the new word and the new world for social media and social networking; it is the new trendy feature innovation for staying connected launched by Google. It is the series containing several tools that makes your life simpler and easier; the various tools with G+ are like Hangouts, Huddle, Sparks and Circles.

- Google + is a feature that measures the various likes of your Web Pages. This +1 appears on the top of your webpage, visitors who like your web content can press this “+1” button; thus, more likes flaunts you on top pages of Google that is on top searches in Google.

- Now with the introduction of this Google Plus, various digital marketing agencies and clients have one question- Whether this Google Plus will affect SEO? Now or in future!

- SEO is search engine optimization- It is an internet marketing tool, which is used for communications, banking, promotion of products and businesses, advertisements and lot more.

- SEO is the main platform of marketing through search engines and with the introduction of Google + the SEO business is more focused.

- Google + adds social networking through chats, shares and group activities that further bring people together.

The Google Plus is showing results that it is impacting the SEO in various platforms- Google plus SEO impacts:

- Google Plus impact on Google social search results

- It is competing with Facebook that is Google Plus business pages are around the corner

- Google Webmaster tool is included in Google Plus one Metrics

Be it Facebook, Twitter or Google Plus, social media is impacting the search engine results and if you want more traffic, which will generate more clients and customers then you must follow these steps-as follows:

Step 1 – Build an active social networking site that engages the presence of visitors and viewers – Social media is the new podium where you can actually flaunt your product or services. Therefore, it is important to be on social media terms, create your web page and target it with Google +, this helps in connecting with world mass.

Step 2 - Optimize your websites for social media sharing – You must optimize your website by sharing it on social media walls, which will further make you visible in the larger digital audience.

Step 3 - Encourage your readers or followers to share your content further- Interesting posts, articles or any other information encourages followers and visitors to read more, which further modifies them from visitors, viewers to customers.

You can share photos, videos, links, you tube through Google plus. Create your webpage and flaunt it with Google plus (+) button.

With Google plus one (+1)-

- When you Google plus something, then the +1 button will turn blue and the +1 will be added to the +1′s tab of your profile.

- With Google Plus one, it is like recommending your information related to, such as product, content, posts, photos or video with others/ followers/ viewers or the clients.

- You can also manage all your Google plus 1 events under the +1 tab in your Google plus profile.

- Your Google plus 1 is for the public that is the global mass but Google will show those plus one’s with your name to your Gmail contacts, when searches are done on the internet.

- Google plus one (+1’s) are publically visible in search results. You can even choose to hide your +1 tab in your Google plus profile.

- With Google plus one you can share Google plus stream, such as comments, contents, information, posts and photos etc.

Therefore, it is widely interesting to flash or flaunt your webpage as it drives all the attention on your content. There is actually a mass drove towards internet marketing and talking about the impact on SEO, well it cannot be concluded that it is impacting or not but, it is really helping the webpage to reach out at page 1 of Google.

So are you on Google+…??

Tags: Digital Marketing, Google Plus, Search Marketing, Social Media Marketing
Posted in Digital Marketing, SEO, SMO, Search Engine | No Comments »

Google Freshness Update – What it means for your brand?

November 12th, 2011

What is this Google Freshness Update?

What are your thoughts on the latest freshness update? How do you think it will affect large brands? Could brands use this to their advantage by creating content around a hot topic or event to generate a short-term traffic boost?

Recently Google released another algorithm update, which has affected 35% of searches. This newly named ‘freshness update‘ is built on the ‘caffeine update’, which was launched last year.

The latest algorithm content upholds the following:

1.Shows the lasted information on hot topics, breaking news and trending stories
2.Identify the very latest information on product releases, information product and reviews and
3.Provides the latest information on regular and upcoming events including General Elections, concerts, Olympics and more

What it means for your Brand?

The majority of brands don’t have a significant effect on their current rankings, especially those that are targeting very generic terms like “tents” and “car insurance”. These terms are not generally in the news or terms that would be considered hot topics but are more in research queries.

The issue is of the brand’s targeting on the key phrases that are constantly producing new content, such as releases and product reviews. Brand needs to devise a content strategy around specific product keywords to ensure that the very latest information is available to the user. The traffic is generated and might provide links to help the page sustain some rankings in the future, which also creates an increase in revenue from new visitors.

All this at the moment is theory, but could it be potentially used as a short term tactic! We all are keen to know.

Tags: Google Freshness Algorithm, Search Marketing, SEO, SEO news
Posted in SEO | No Comments »

SEO Leading the Way ahead in Internet Marketing

November 7th, 2011

There are three prime strategies of internet marketing- SEO (search engine optimization); SMM (search media marketing) and PPC (pay per click). On recent market research B2C and B2B markets say that website traffic is the prior and prime way to measure and generate success of internet marketing efforts. SEO is the leading source for B2C and for B2B marketers, leaving behind PPC and social media marketing but the survey continues with more social media marketing budget in 2012, which will leave SEO and PPC behind.

These numbers have come from the 2011 State of Digital Marketing Report on, which the company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers. Both B2B and B2C marketers agree that SEO has the biggest impact on lead generation. The study says that 57 percent of B2B marketers credit SEO as their primary source of generating leads, while 41 percent of B2C marketers also said the same thing.

The survey was accompanied with budget-related questions like; which channel gets the majority of the marketers’ budgets. B2B marketers answered that ‘one-third SEO gets the majority of their budget’ whereas B2C marketers said that more than 42 percent of PPC gets the majority of their budget — about double the number of B2C marketers who said SEO is their top budget allocation.

The minutes and agenda of meeting was concluded with:

60%- Planning to increase ‘social media budget’
53%- Planning to increase ‘SEO’ budget and
40%- Planning to increase ‘PPC’ budget in 2012

Moreover, the meeting was also concluded by social media marketers saying that there 68% leads are from face book, LinkedIn and from twitter, while the 55% other marketers concluded by saying that their leads have been closed.

Tags: Digital Marketing Agency, Digital Marketing Agency Report, Internet Marketing News, SEO
Posted in SEO | No Comments »

Mobile Chat: Another Gem in Facebook’s Crown

August 11th, 2011

The race of innovations is at peak, it is the global mass – users who are actually benefiting from the race, between the technological giants of the world.

A major mass drove towards networking socialization platforms and one of them is “The Ultimate Face book”; this global socializing platform, having all the facilities that attracts the users to use more. Facebook is proceeding towards mobile chip application; it is getting way high with its enormous and vast innovations, getting the mobile chip on its podium.

Face book is providing the users an adept single mobile chat application, which is a messenger! This application will take place on smart phones like–appleiOS and Google android, users just need their facebook credentials to log on – to the messenger, and it is just like a facebook profile where the users can share their status, pictures, videos etc with their friends. Apart from chatting, one would also get an access to the previous chats and can view message threads on the go.

It gives the users a facility to have a group chat and also provides a special component feature which tells the location of you and your friends. This application makes your social connections way too mobile with its mobile application messenger, it is an extension of face book messages; as it will contain all your conversations, chats, pictures, videos, emails everything, in one go and the user can attach photos, add locations to let their friends find them, the only difference.

You can install this messenger application easily as it is just a click away, you just need to search for “face book messenger” in your respective application store, from there on you will get a link to the application, and tada! You can download it from that link.

The facebook has indeed, brought the world much closer with its global mobile networking spirit.

This post is written by:Purbita Sarkar (Search Value Team)

Tags: Digital Marketing, Internet Marketing News, Social Media News
Posted in Digital Marketing, SMO | No Comments »

Mobile Marketing in India: The Next Big Thing?

August 4th, 2011

It seems like Mobile Advertising is Next Favorite Destination for Advertisers

As mobile becomes a great market tool to spread messages for marketers, mobile phones are said to be the new persuasive force lining up against all other advertising tools who dominated the Indian markets until few years back. Internet and technology –mobile phones are like new search engines in every hand. They build and promote brands. With several brand maneuvering mobile handsets it becomes hard to extricate. India’s mobile advertising space has been noticed to be accelerating since early 2011.

According to the 3^rd issue of The BuzzCity Report India sustains top position of first quarter. It has grown to 29% and has served 7,470 million ad impressions. This report is a brief of forces and trends prevalent in mobile advertising arena needless to say these trends shape and rules the entire mobile industry. May 2011, when 2.6 billion ads were served to 59.4 million users of different class on different platform through mobile internet, India witnessed its highest level of mobile traffic. Buzz credits this to decreasing data rates, feasibility of handsets, heavy and to constant promotion of mobile internet and introduction of 3G Internet further hyped the mobile popularity as a marketing medium. Legion of continually growing user activities and advertiser’s interest resulted in 27% banner ads being served to mobile users in the country. Games and videos became primary products during promotion while a movie campaign through mobile phones is amalgamating the potential of phones with the entertainment genre. However Nokia became the top mobile company to make it big through mobile advertising. When it came to accessing net through phones Nokia dominated over other handsets. .

Statistics states that Nokia has 54% market shares against Apple’s i-phone, Blackberry and Android handsets. No wonder feature based phones and not the smart phones rule the world of mobile Internet. Among the competing sector of mobile advertising, Automobile, financial services and consumer- health sectors faced a hyped growth.

This post is written by:Swati Shrivastava (Search Value Team)

Tags: Digital Marketing, Digital Marketing News, mobile advertising
Posted in Digital Marketing | No Comments »

Encouraging exposure with Google +1

July 28th, 2011

Google +1 is the New Buzz Word among Netizens

Socialization is the next big thing on human terms, who doesn’t want to get mingle with the outer world exposure! These days internet is playing a crucial and a versatile role for all those people who are shy to come out of their cozy nut shell ; well not only by Facebook but yes there is one more big thing which is an add on to your socialize pallet ;and that is “+1”. Well no need to get amazed as this is “Google +1” thing. This is specially for the all those people who want to hang out with the whole world, not only with freaking chats but yes, you can also share your content, your articles, your information; any big such thing you want to share , it is a real fun and innovative at the same time.

Connoting presentation style and methodology based on the simplicity of the narrative, that many of the other business honchos practice, and many business gurus teach is very important. It’s difficult for anyone to accept fundamental and radical presentation of the products anymore. It’s monotonous and monotonicity brings in unproductive and barren results. Fortunately, Google is one of the few innovators, and its success has proved enough. It is at this stage or you may say at the juncture that the Google +1 is useful – to connect the dots.

The cyberspace prowess of Google is unquestionable. It can be aptly termed as the virtual super power even it’s ouster from the republic of china left its dominance over the cyber world undeterred. In such a situation, the expectations made of Google are quite ambitious but those expectations could never mow down Google. It’s an entity trustable to the last e. Therefore to cater to the ascending expectations of the cyber world at large, Google has thrown open another flashy and classy version of itself. The google+1.

This Google +1 was launched this year on March 30^th, 2011 and it is a collective search feature which enables users to click”+1” on search results which will specify that they like an article or a web page.

Taking a cue from its constant adaptation and version to the speeding cyberspace, goolge+1 is a promising and potential search engine which zooms off at a click. The results show up before one blinks his eyes. It’s all in a flash, at the speed of light.

This Google +1 is a button, and you can put it any where on your page, at your preferred desired information area; it can be any thing which you can share on publically, in the most effective part of your link. Like if you want to recommend your articles, your drawings, even any cookery recipe will do; you can put the “+1” symbol at the starting and at the end of your page and the Google +1 is available in 40 languages; beat that.!

Google +1 is like an enormous shorthand, to find your friends contact, friend’s information , details or the best hub exploring search stuff on net, when ever you want or your friends want at any time. You just need to do is put the “+1” mark or symbol on your favorite window which you want to share with all the people you know. Google +1 totally encourages you to post your information, ads, content matters etc on a social site or network which renders perspicacity to limitless innovation and thought process; you get a base a platform to put your ideas to the outer world.

For getting all these outstanding , great advantages rather benefits you need to have one major and an important thing, and that is you need to have a Google account, then this Google “+1” thing will work at your search tips.

Google +1 is totally a new experience to expand your friend circle and interests sphere and get a vast deeper knowledge on web. It makes your site stand out rather gives position and also recommends you in Google search. Isn’t it wonderful and interesting at the same time!!

The versatility if Google +1 is not bound to the tech savvy netizens around the globe but has proved it’s mettle by making itself usable for an amateur too. All it needs is just a click on +1 sign and it’s a kick start experience, skills, en-route to the inexplicable world of GOOGLE.

This Google +1 search results really helps and foster people to discover impregnable matters and content from a website , from Google search , or an ad; from those people who they know and trust. It is an unperturbed quest in your mind to always tell the best to people you know; and this Google +1 helps you to reveal this thing.

Adding the +1 button to the page lets the users recommend your content, knowing that their friends and contacts will see their recommendation when it is most significant and relevant in the context of Google search results.

Google has given us a vast and a versatile concept; many are taking it as a competition with other social networks, but Google has its own parameters to seek.

It mollifies your interests, that you can share them with all the people. It also increases your sites performance as content recommended by friends and acquaintances is often more relevant than context from strangers,

The services provided by Google to Google +1 are just impeccable. You click it and you have it. Adding this Google +1 thing is very easy, as you just need to add a snippet code for Google +1.

Google +1 is a public search system mobile browsers wont be able to use it. Use it as in, they wont be able to see the Google +1 symbol. Google +1 is still on process to roll on the masses, but if you still want to try, you can opt for an experimental version, to check out its sociable and friendly process.

Google +1 concept is three times stronger than other websites. Muster your innovations and set forth for Google +1.

This post is written by:Purbita Sarkar (Search Value Team)

Tags: Digital Marketing, Google, Google Plus, social networking
Posted in SMO | 7 Comments »

Web Content Going The Mobile Way

July 25th, 2011

Website are getting more Mobiles savvy these days – A review

Smartphone retailers need to wise up on an essential factual detail: smartphone buyers are likelier to buy your product if you run a web site that is mobile specific. And they need to wise up real quick.

A recent market survey throws up a rather interesting infographic in this context: Less than 5% retailers run web sites. Period. The ratio is even more dismal when you consider how many of them are mobile-specific incorporating the best mobile SEO practices. Retailers who don’t have web sites should know that over 50% buyers first consult web sites before going on to buy. These retailers would also do well to look at an April 2011study conducted by Google with regard to smartphone consumers.
The researchers at Google came up with some rather interesting facts and figures. They established that 81% consumers surfed the net through their smartphones while 77% actively searched using them. Most consumers used their smartphones as desktop extensions anyway.

Hmm… a pretty high number, what? And a pretty good reason to float a web site and adopting impressive – or at least effective – site optimization practices.
If you happen to be a smartphone vendor or retailer, simply consider this: mobile usage has proliferated beating all predictions. And also that 90% searches end up in some kind of proactive behavior including shopping or least visiting. Small wonder marketers are now considering allocating the lion’s share of their budgets to mobile advertising.

Many web site owners, who currently have their content in HTML form, are now considering making their sites more mobile friendly. As in all web advertising, mobile-friendly web sites too cannot do without Search Engine Optimization. Keyword-rich content, therefore, is a much-sought element.

Businesses owners who also maintain web sites are now looking at their client profile more discerningly. Why? In order to determine, of course, how many of their clients are mobile phone users. Also, how many of them use their smartphones to surf the net. Those who end up with a higher ratio don’t rest content with making their web sites ‘mobile friendly’. They make their sites ‘mobile dedicated’, that is, they construct their sites keeping their mobile-using clients in view. Obviously, things like screen real estate would be smaller for mobile use.

Thanks to advancements in (digital) technology, most of the time you won’t need to have different URLs for the same web site content.

Site owners would also need to format their content somewhat differently. And last, but not the least, the importance of testing ‘mobile content’ cannot be denied.

Tags: Digital Marketing, mobile advertising, SEO
Posted in SEO | No Comments »

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